Monday, June 23, 2014

What does reach-based marketing mean for a targeted non-profit...

So today I had another meeting in Brussles with a different government group (Business & Society Belgium) that seeks to help their member companies create and execute sustainability plans.  These plans can span the range of sustainability topics; not just food.  The rest of the day I have been spent wrestling with the idea of how to be "always on" with a limited budget and a lot of different groups to reach.   I'm working on the first step which is a meaningful message (basically copy effectiveness), delivered consistently (big opportunity here).  But beyond that is still how to reach the most people in a targeted industry group with the least amount of money...this is the biggest question.  End of deep thoughts by Melodie for today! :)
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1 comment:

  1. AubreyJune 23, 2014 at 9:34 AM

    Would bursts or pulsing messaging work better for a limited budget than "always on"... with a website and other backup to make it *feel* like it's still on?

    Is a grassroots marketing campaign within the targeted industry group, or rather in-person appearances at key meetings and conferences and ads in key publications, a potential way to go?

    Maybe these are too obvious. LOL

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